This week’s video comes from La Sportiva’s HQ, nestled in the village of Ziano di Fiemme, an idyllic setting in the heart of the Italian Dolomites. Here, La Sportiva athlete Adam Ondra meets product specialist, Pietro dal Prà, for the full La Sportiva shoe making experience and factory tour. We’re given a sneak peak of a future La Sportiva shoe as well as an insightful break down of Ondra’s shoe preferences for each of the upcoming Olympic climbing disciplines.

It’s easy to forget that companies like La Sportiva, Scarpa, Boreal etc. still design and manufacture the vast majority of their climbing shoes by hand, in-house. Perhaps worth considering next time you wince at the price tag of these incredibly intricate, impressively designed and well made products?