The climbing world is full of innovation, not just in terms of gear and techniques but also through brands that embody the spirit of adventure. One such standout is Looking for Wild, a brand that has been quietly gaining a loyal following in the climbing and outdoor community. With its unique blend of performance, style, and sustainability, Looking for Wild isn't just selling climbing apparel—it’s fostering a lifestyle built around nature, exploration, and freedom.
A Brand Born from Passion
Founded by climbers for climbers, Looking for Wild has roots deeply embedded in a love for adventure. The brand’s mission goes beyond just creating gear; it's about designing products that inspire people to connect with nature and push their boundaries. Every piece of their collection speaks to this passion, with functionality and aesthetics finely balanced to meet the needs of modern outdoor enthusiasts.
From their headquarters in Lyon, France, Looking for Wild merges European craftsmanship with cutting-edge fabric technology, ensuring that their products meet the high standards climbers expect.
Performance-Driven, Style-Focused
One of the core strengths of Looking for Wild is its ability to bridge the gap between performance and style. Their apparel is not only designed to withstand the rigors of climbing but is also versatile enough for everyday wear. Their minimalist designs and earthy colour palettes resonate with those who value subtle, functional fashion.
Climbers often seek gear that offers freedom of movement without compromising on durability, and Looking for Wild delivers exactly that. Their climbing pants, for example, feature ergonomic fits and stretchable materials, allowing climbers to move fluidly while also standing up to abrasions and rough surfaces. The apparel adapts well to different weather conditions, making it ideal for climbers who venture into diverse terrains. The Fitz Roy (men's) & Laila Peak (women's) pants are the iconic pieces from LFW that embody everything they strive to achieve.
Sustainability at the Core
In an industry where production can leave significant environmental footprints, Looking for Wild takes sustainability seriously. They incorporate eco-friendly materials into their designs, ensuring that their products are as gentle on the planet as they are on the body. By prioritizing locally sourced fabrics and adopting ethical manufacturing practices, the brand shows that high performance doesn’t have to come at the cost of environmental degradation.
Their commitment to sustainability also extends to the durability of their products. Rather than encouraging a disposable, fast-fashion mentality, Looking for Wild focuses on creating long-lasting gear, reducing the frequency of replacements and minimising waste.
Community and Collaboration
Another defining feature of Looking for Wild is its strong connection with the climbing community. The brand works closely with athletes, adventurers, and environmental activists to refine its offerings and create designs that reflect the needs of real-world explorers. This collaboration ensures that the brand remains relevant and innovative in an ever-changing outdoor industry.
Looking for Wild also sponsors events and partners with organizations that promote environmental conservation and responsible outdoor activities. Their involvement goes beyond profit—it’s about creating a positive impact on the planet and the outdoor enthusiasts who inhabit it.
